Born in New York and raised in Sde Boker, Daniel Birenbaum began his professional career in marketing until he established Pilsbury Israel and served as its CEO. He then served as General Manager of Nike Israel for 5 years. In 2007 he was appointed CEO of SodaStream at the time it was acquired on the brink of bankruptcy for $6 million by a private equity firm.  Daniel grew the company to sales of more than $700 million, took it public on NASDAQ, and in December 2018 sold the company to PepsiCo for $3.2 billion.  Today he serves as Chairman of SodaStream.

Daniel is a leading advocate for coexistence and peace in the Middle East, pioneering the concept of ‘Peace Economy’. At SodaStream’s factory, over 2,000 Israeli and Palestinian employees work side by side on a daily basis. He has also become an advocate for the environment and a leading voice for social justice, being outspoken on discriminatory legislation including the “Surrogacy Law”, religious discrimination in Israel and the “Nation-State Bill 2018”.